Obsidian Lynx
Now accepting founding clients

Look as good online as you do on the job.

Websites for contractors and home service companies that refuse to lose customers to a better-looking competitor.

Why it matters

Most websites are a brochure. Yours should be an asset.

A brochure sits there. An asset works — it ranks, it explains, it converts. The difference isn't budget. It's whether the site had a purpose beyond 'we needed one.'

Invisible when it counts

Most searches never scroll past the first few results. If you're not built for search, you're not in the running.

No clear next step

A visitor lands, scrolls, and leaves — no call, no text, no quote request. That's a lead you paid for and didn't keep.

Undersells the work

Your crew shows up early, does the job right, and cleans up after. None of that shows if the website looks like 2014.

What we build

Everything a local business needs, nothing it doesn't

One build, not a stack of upsells. The fundamentals most agencies sell as add-ons come standard.

Custom Websites

Built around your business, not a template.

Mobile-First Design

Most customers find you on a phone. Every site is designed for that screen first.

Local SEO Foundation

Structured and fast from day one, so search engines find you in the neighborhoods you serve.

Lead Capture

Clear calls to action and forms built to turn interest into a call, not a closed tab.

Analytics

You'll know where visitors come from and what they do once they arrive.

Hosting & Support

Fast, secure hosting — and a real point of contact when something needs to change.

Our process

A clear path from first call to launch

No mystery, no scope creep. Six stages, the same way every time.

01

Discover

We learn your business and what's holding your current site back.

02

Strategy

We map every page and the path a visitor takes before design starts.

03

Design

A look built around your brand, reviewed with you at every step.

04

Build

Production-grade code, fast by default, built to last.

05

Launch

We handle the technical details so nothing breaks going live.

06

Grow

Hosting and support from a partner who's still around next year.

Proof

See what we build

Not a full portfolio yet — real work, not a mockup.

Preview
Christmas Lighting & Design

Holiday Glow Co.

A brand and booking site for a Middle Tennessee holiday lighting company, built to feel like a custom home builder's site — not a seasonal pop-up.

Next.jsCustom Brand SystemLead Capture
View the preview
The standard

Built to be a partner, not a vendor

Anyone can launch a website. Fewer stick around to keep it working.

Quality

Every project meets the same bar — your first with us or your fifth.

Communication

You'll know what stage your project is at. No chasing us for updates.

Speed

A focused process means weeks, not months, from kickoff to launch.

Modern technology

Built on the same stack used by well-funded product companies — not a page builder.

Attention to detail

Spacing, copy, load time, mobile behavior. The details competitors skip are where we spend our time.

Long-term partnership

We build expecting to still be your partner a year from now.

What's next

The website is where we start, not where we stop. Over time, Obsidian Lynx is building a full set of tools for local businesses.

AI AutomationsLead SystemsReview SystemsDashboardsCustomer PortalsCustom Business Apps
Founding client program

A limited number of businesses get to build Obsidian Lynx with us.

We're taking on a small group of founding clients before opening more broadly. Not a discount package — early access to what Obsidian Lynx becomes, with the attention that comes from being first.

Reduced pricing, locked in for your project
One year of hosting included
Direct access to the people building your site
Priority support during and after launch
Early access to what Obsidian Lynx builds next
Apply as a Founding Client
FAQ

Common questions

It depends on scope. After a short conversation, you'll get a fixed price before any work begins — no hourly surprises.

Let's build the website your business deserves.

Tell us about your business. We'll tell you honestly if we're the right fit.

Start Your Project