Obsidian Lynx
Search-Ready Websites

Websites built to be found.

Built for the way customers search now — people, search engines, and AI. Fast, credible, and structured so the right people can find you and understand what you do.

Built for three audiences

One site, three jobs.

A strong website has to work for the people deciding whether to call you, the search engines ranking you, and the AI systems increasingly used to find and vet businesses.

People

Fast, credible, and easy to understand — with a clear next step on every page, so visitors become calls, texts, and form submissions.

Search engines

Technically sound: crawlable, indexable, fast, and built around strong SEO fundamentals so search can place you where customers are looking.

AI-assisted search

Clear business, service, and location information, accurate structured data, and access for relevant AI crawlers — so AI systems can understand your business.

We build the foundation that makes your business easy to find and understand. We don't sell guaranteed rankings or AI recommendations — no one credibly can.

What's included

A complete build, not a template.

New website or high-converting landing page, built for you
Hosting, maintenance and updates included
CRM and sales pipeline
Lead capture forms and funnels
Facebook and Instagram lead integration
Email follow-up
Appointment calendar
Lead tracking and core integrations
Automated review requests after every job
To launch — one time$1,499Includes implementation and your first monthThen, from month twoFrom $297/monthA website is included in the Growth System ($297/month) or the AI Growth System ($497/month).The one-time $1,499 Implementation & Launch includes your first month of service, and your monthly plan begins after that first month — nothing is charged until we have confirmed the work is a fit.

Text messages, calls, emails, and AI usage are metered by the platform and may be billed separately from the monthly subscription.

The website and system are built, hosted, and maintained while your subscription is active. Ownership, export, usage, and cancellation terms are defined in the written service agreement.

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The strategy

See the strategy behind the website.

We're not selling a prettier website. Before anything is designed, we research the local market, the searches worth competing for, and how the site has to be structured so customers, Google and AI tools all reach the same conclusion about your business.

Local market and competitor research before a single page is designed
Analysis of the high-intent searches your customers actually type
Website and service-page architecture, one page per search that matters
Google and local-search strategy, including your Business Profile
AI-search readiness — clear, consistent, machine-readable business detail
Analytics and measurement planning, set up in accounts you own
A launch and improvement roadmap for after go-live
Full ownership of the website, the domain and every account
Local market & competitor research
High-intent customer searches
Website & service-page architecture
Google, local & AI-search readiness

Sample Website Strategy prepared for a Middle Tennessee excavation company. This was prepared for a prospective client — it is not completed work, and no result is claimed. Published with the company name, logo, project photographs, identifying details and quoted figures removed, and with the competitors named in the research anonymized.

View sample website strategy