Obsidian Lynx
Search-Ready Websites

Websites built to be found.

Built for the way customers search now — people, search engines, and AI. Fast, credible, and structured so the right people can find you and understand what you do.

Built for three audiences

One site, three jobs.

A strong website has to work for the people deciding whether to call you, the search engines ranking you, and the AI systems increasingly used to find and vet businesses.

People

Fast, credible, and easy to understand — with a clear next step on every page, so visitors become calls, texts, and form submissions.

Search engines

Technically sound: crawlable, indexable, fast, and built around strong SEO fundamentals so search can place you where customers are looking.

AI-assisted search

Clear business, service, and location information, accurate structured data, and access for relevant AI crawlers — so AI systems can understand your business.

We build the foundation that makes your business easy to find and understand. We don't sell guaranteed rankings or AI recommendations — no one credibly can.

What's included

A complete build, not a template.

Custom design, built around how your customers decide — not a template
Mobile-first build, tuned to load fast
Conversion-focused structure with a clear next step on every page
Lead and contact capture wired to a real notification system
Technical SEO foundation — metadata, sitemap, robots, clean crawl/index setup
Accurate structured data for your business, services, and location
Search Console setup, analytics, and conversion tracking
Performance optimization
AI-crawler accessibility check, so AI search tools can reach your content
Domain and launch support
Defined revision rounds and post-launch support
Standard price$2,500
Founding client price$1,250One-time  ·  no monthly retainer

A limited number of builds at the founding client price while we establish our first portfolio. When those are filled, the price returns to $2,500.

Start your build
The strategy

See the strategy behind the website.

We're not selling a prettier website. Before anything is designed, we research the local market, the searches worth competing for, and how the site has to be structured so customers, Google and AI tools all reach the same conclusion about your business.

Local market and competitor research before a single page is designed
Analysis of the high-intent searches your customers actually type
Website and service-page architecture, one page per search that matters
Google and local-search strategy, including your Business Profile
AI-search readiness — clear, consistent, machine-readable business detail
Analytics and measurement planning, set up in accounts you own
A launch and improvement roadmap for after go-live
Full ownership of the website, the domain and every account
Local market & competitor research
High-intent customer searches
Website & service-page architecture
Google, local & AI-search readiness

Sample Website Strategy prepared for a Middle Tennessee excavation company. This was prepared for a prospective client — it is not completed work, and no result is claimed. Published with the company name, logo, project photographs, identifying details and quoted figures removed, and with the competitors named in the research anonymized.

View sample website strategy